A Good Initiative?

July 25, 2016

Reading FC are supporting the Twenty’s Plenty campaign.


(Bristol Rovers supporters might be interested to hear about this excellent Reading initiative.)

They have capped 2016/17 Away ticket prices at the Madejski Stadium at £20.

No away fan visiting Reading in 2016/17 season should pay more than £20 for their advance ticket.

They have challenged other clubs across the Football League to follow their lead.

Reading believe advance away tickets at £20 will bring more away fans to the Madejski Stadium.

Reading say they will be seeking reciprocal deals with other Championship clubs.

They hope to ensure their own fans have access to affordable away tickets.

The club hopes their announcement will be a structure which other clubs will admire and adopt.

Reading are the first club in the Championship to commit to the Twenty’s Plenty idea.

During the 2015/16 season, Coventry City introduced a similar scheme in League One.

Is the example of Reading something that Bristol Rovers FC should follow at some future point?

Is it something that makes economic sense for clubs with large modern purpose-built stadiums?

Is it an initiative that can provide a sustainable economic model all clubs?

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