Doncaster Rovers’ The Keepmoat Stadium is a multi-purpose stadium with a capacity of 15,231. It cost approximately £20 million to construct, and is used by both Doncaster Rovers and Doncaster Rugby League Club.
The first match at the stadium was a Rugby League match on 27 December 2006, when Sheffield Eagles defeated Doncaster 16–10.
The official opening of the Keepmoat Stadium was on 3 August 2007, with Doncaster Rovers played a Manchester United XI in front of a crowd of 13,080. United won the game 2–0.
At the Stadium Business Awards 2010, the stadium received the award for Best Matchday Experience.
The stadium itself is sponsored under a long-term contract by Keepmoat, a company specialising in council housing. They have the rights to the naming of the stadium.
The East Stand is sponsored by Bartercard UK and the area of the East Stand towards the South East corner is the Families area sponsored by Doncaster Culture and Leisure Trust and is known as the “DCLT” Families Stand.
The West Stand is the main match-day reception area with the stand sponsored by Estate.com.
The South Stand, popularly known as the Black Bank, is sponsored by Polypipe. This is where Doncaster’s more vocal support is located.
The North Stand is sponsored by Corsan. The North Stand area closest to the East Stand is the usual location of visiting fans. Depending on the numbers of visitors, the availability of seats in this area are expanded westwards to meet demand.
A mini-stadium is situated beside the main stadium, featuring a six-lane running track and a 500-seat stand. The mini stadium is used by Doncaster Rovers Belles, Doncaster Rovers Reserves, Doncaster Athletics Club, Doncaster RLFC’s academy team, and the Doncaster Mustangs American Football team.
The first league game played by Doncaster Rovers in the new stadium was on 1 January 2007 against Huddersfield Town, whom they beat 3–0. Their first loss at the stadium came five days later at the hands of Bolton Wanderers when they defeated Doncaster 4–0 in the 3rd Round of the FA Cup.
The highest ever attendance at the Keepmoat stadium was 15,001 for the visit of Leeds United but attendances of over 14,800 at the Keepmoat Stadium have been achieved for games against Sheffield Wednesday and Newcastle United.
There have also been a variety of other events other than football and rugby league held in the Keepmoat Stadium, including two concerts in July 2007 featuring Ronan Keating, Bryan Adams and McFly. In July 2008 there was also a show by Sir Elton John and his band.